SELLER'S GUIDE
SELLING YOUR PROPERTY WITH SPIRE

Unsurpassed Client Service
Our clients’ goals and best interests come first. Period. It is our priority to efficiently and seamlessly guide our clients through the selling process, using our market knowledge, experience and creativity to achieve maximum results. We cover every detail – from pricing, to marketing, to private showings and open houses, while continuously providing updates and feedback to our clients.

Expertise in Pricing
Spire agents are experts in selling NYC property, achieving maximum results in the shortest period of time. With our extensive understanding of the market and intricate knowledge of every neighborhood, we are able to evaluate and price your property to generate the highest possible selling prices.

Comprehensive Marketing Strategies
Spire provides optimal exposure for our exclusives listings through our advertising and marketing campaigns which includes:

  • SpireGroupNY.com
    Over 80% of all consumers begin their real estate search on the web. By featuring our clients’ properties on our state-of-the-art website, which includes custom search modes, detailed descriptions, professional full color photography, virtual tours and floor-plans, we display our listings in a manner that is both eye-catching and easily accessible.
  • SpireGroupNY.com
    Over 80% of all consumers begin their real estate search on the web. By featuring our clients’ properties on our state-of-the-art website, which includes custom search modes, detailed descriptions, professional full color photography, virtual tours and floor-plans, we display our listings in a manner that is both eye-catching and easily accessible.
  • Customized Property Advertising
    We feature our clients’ properties in the leading print and online publications such as New York Times, NYTimes.com, and Craigslist. In addition, we directly mail professional full-color flyers to specific neighborhoods, ensuring that our exclusive properties get the attention they deserve.
  • Industry Exposure
    Your property will be listed in the industry’s most prominent databases, and made available to all of NYC’s brokerage firms, guaranteeing that all clients will have access to your property.
  • Color Brochures
    We create beautifully-designed, full-color brochures for our clients’ properties, providing buyers with information and enticement. Detailed and accurate descriptions coupled with striking photography make our clients’ properties as engaging as they are unforgettable.
  • Staging Your Property
    Minor adjustments and improvements are often highly influential for potential buyers. By helping you make your property look its best, your Kurland agent will enable you to achieve outstanding results.
  • Weekly Open Houses
    Highly advertised and thoroughly planned, we regularly host Open Houses to attract buyers and real estate brokers alike, maximizing exposure and heightening interest.
  • Private Showings
    Your apartment will be shown to potential buyers by your exclusive Spire agent. With your best interest in mind, your agent will highlight the key attributes of your property, ensuring that your apartment is competitively sought-after.

Professional Buyer Prequalification to Guarantee a Successful Sale
Your Spire agent will confirm that any potential buyer is qualified and prepared to complete the transaction quickly and easily, so time is not wasted on buyers who may be rejected by a lender or board.

Skilled Negotiators Assure You the Best Price
Every Spire agent is expertly trained in the art of negotiation. With comprehensive knowledge of the NYC real estate market, and support from Spire management, we are committed to getting our clients top dollar their property. We’re the brokerage you want representing you - our high energy, negotiation skills, attention to detail and persistence puts our clients at an advantage.

Continuous Guidance & Support
We work closely with you to keep you informed about inquiries on your property, providing a weekly progress report, advising you on negotiations and finding creative ways to your property.

Prepare your Apartment for Showing

Prior to private showings or open houses of your property, it is necessary to have your home show to its very best advantage. If it is necessary to stage your apartment, we can recommend the top staging co’s in the city. Staging a property can often result in a dramatic increase in price and/or result in selling the property in much less time. Many aesthetic changes can be made with minimal time and expense. We are happy to provide you with customized suggestions or/and professional staging.

Among many suggestions, would be:

  • Wash windows/floors/carpets
  • Polish wooden furniture
  • Freshen all fabrics/upholstery
  • Empty overflow in each closet
  • Make sure doorknobs and locks are properly functioning
  • Repaint any peeling paint if possible
  • Repair leaking faucets, running toilet and appliances
  • Enhance the natural disposition of your property. For instance, rather than trying to make a Pre-War apartment appear “modernized”, illuminate its intrinsic architecture and intended design scheme
  • On the day of the showing, make sure your apartment is at its best:
    • Clean and clear countertops, put dishes away
    • Make beds and put all clothes away
    • Put away or store away bikes, exercise equipment, children's toys, overflowing books, magazines, newspapers and any other clutter
    • Keep pets out of the way and pet areas clean and odor-free
    • Play soft music
    • Open drapes and turn on all lights
    • Place fresh flowers on countertop or table
  • Take appropriate precaution with your valuables; Secure jewelry, cash, prescription medication, etc.
  • Finally, keep in mind that buyers usually feel more comfortable if owners are not present at the time of showing.